Poultry farming business: There are more and more non-veg lovers in India, people are switching to a healthier diet and including protein in their daily diet and poultry products are the main sources of protein.

poultry farming business
Photo by Artem Beliaikin from Pexels

The poultry farming business is remunerative which is rapidly gaining popularity as one of the fastest-growing businesses, especially in rural areas. Poultry farming is sometimes defined as a type of farming where birds are raised commercially for meat or their eggs instead of crops. The birds raised may be from chickens, ducks, emus, young pigeons, turkeys, etc., but in general, the hen is mostly grown in India due to the high demand for chicken eggs and meat and the huge market. This demand for poultry products is worldwide, which is not limited to India, thus opening the door for export opportunities for the poultry business.

Factors that Makes Poultry Farming Business more Profitable:

There are many factors that make poultry farming more profitable, but according to my experience I will suggest some of the factors that are:

1.Selecting poultry Niche:

The poultry industry is a broad niche. You have a lot of sub-sectors in the poultry industry. When it comes to poultry farming, chicken breeding or turkey breeding is taken by many to be isolated, but poultry breeding is a very widespread business with a wide range of topics. The niches in the poultry business are as follows:

  • Egg production (Layers breeding).
  • Meat production (Broilers breeding).
  • Chicken breeding (Hatchery).
  • Poultry feed production.
  • Poultry equipment manufacturing.
  • Egg and meat processing, packaging, and marketing.
  • Poultry marketing and consultancy.

2.Focus on type bird your choosing:

There are many types of birds

  • Domestic fowl or Chicken (Broilers and layers)
  • Turkey
  • Guinea fowl
  • Pigeon
  • Duck
  • Goose
  • Quail

This is another main factor for selecting type birds. Layers are usually raised primarily to lay eggs so if egg production is your specialty, you may need to store your farm with layers, but if you want to choose meat production instead, you will need broilers instead because broilers have the potential to grow much faster and give higher returns on investment because they are much more expensive than other species. Have more weight.

3.Capital investment:

Poultry farming is business capital; The scale depends on the location of your farm and the management techniques used. A small poultry farm running behind your house requires a capital of between Rs. 40,000 – Rs. 1,20,000. Medium Poultry Farm may require Rs.1,60,000 – Rs.4,00,000 and Large Poultry Farm may require an initial capital of Rs.8,00,000 and above.

4.Selecting your form location:

A good place is very important for the success and profitability of your poultry farm. Where there is cheap land availability and at the same time there should be an ideal poultry farm; Should be close to areas with high population densities. It is not advisable to keep your poultry farm in the living space because it produces an unpleasant odor.

If it is wise to start your poultry farm in a place where the smell and noise do not bother other people, you should also consider the safety factor. Land in sparsely populated settlements is cheaper and you may have less problems with community disturbance and zoning but this may be far from your market and buyers. You need to find balance, look for a place that suits you, and at the same time be favorable to your customers as well.

5.Birds Housing:

Another important factor to be considered is the poultry housing system and fencing options. The Poultry Housing System determines up to 40% of your success rate in poultry farming. A good housing system is very important for any poultry farm.

6.Equipment and Appliances:

You should make a list of all the items you need, find prices and compare different prices to give you a better idea of the costs of setting up a poultry farm. Your poultry farm and their uses may require the following equipment:

  • Feeders
  • Drinkers
  • Perches
  • Lighting system
  • Waste disposal system
  • Incubator
  • Nests
  • Crates
  • Heaters or brooders
  • Egg tray
  • Cages and coops

7.Food for birds:

Food is a major component in poultry farming. In fact, 70% of your expenses go towards poultry feeding. Therefore, it is very important to identify its feeding elements before you go into business.

There are two ways to feed in poultry farming:

1.Producing your feeds by yourself.

2.Buying already-made poultry feeds.

8.Staffing and Manpower:

The number of manpower needed mainly depends on the size of your farm. It is also a good idea to have permanent staff on the farm to monitor and monitor the well-being of your birds. You will also need security personnel to monitor the flow and influx of people around your farm; And most importantly, protection from theft. Leaving aside the few mentioned, you can add more staff to suit your business needs.


The marketing aspect of your poultry business is another factor to consider. You need to find a way to reach your customers and this is done by using the right marketing methods. Therefore, before you start a poultry business, you really need to really consider the marketing strategies you will use to enter the market.

Advantages of poultry farming business

1.Source of income generation:

The prices of the products are reasonable thus making it possible for a greater number of customers to purchase the items, which in turn increases the market reach for the business owners.

2.Increases employment opportunities:

Poultry farming business has a tremendous capacity for enlargement and employment generation. Youth in general and educated unemployed youth, in particular, can take up this profession easily. The inputs required for poultry farming are to be had domestically in rural areas. A simple system for feeding, watering, and sheltering for small units can be manufactured from materials locally available in the villages with the Land required for beginning rooster devices is small.

Qualified veterinary doctors and even some businessmen have entered the field. Women are also engaged in decision-making related to poultry production. Poultry farming business provides employment opportunity for those who are engaged in the production of eggs and chicken meat, hatchery operators, feed dealers, building materials, egg cases and trucks, processors of egg and poultry products and all dealers engaged in the marketing of eggs and poultry meat from the time they leave producers’ premises.

3.Requires small capital to initiate:

This poultry farming business can be started on a small scale with the available capital for investment and can then be slowly expanded as the business grows and additional capital becomes available. Thus the poultry farm business is not restricted by a certain amount of capital requirement and can be started on a smaller scale too.

4.Requires less water:

Poultry farming does not require as much water and other materials and heavy equipment as compared to regular farming. 

5.Poultry products provides you high nutrition:

People are switching to a healthier diet and including protein in their daily diet and poultry products are the main sources of protein.

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